California Highway patrol x Riester agency Billboards

CHP Plan A Sober Ride Billboards commissioned by Riester Agency to create funny and whimsical billboards that bring a playful perspective to sober driving.

CHP Plan A Sober Ride billboard illustration: "If you're hung over, that means you're still alive" — whimsical diner scene by Danvillage for California Highway Patrol
CHP Plan A Sober Ride billboard: "A rough morning is also a sign you made the right decision" — Danvillage illustration for California Highway Patrol sober driving campaign
CHP Plan A Sober Ride billboard: "Raise an avocado toast to the sober driver who got you home" — character illustration by Danvillage for California Highway Patrol
CHP Plan A Sober Ride billboard: "Tonight's plan: laugh too loud, don't drive" — bar scene illustration by Danvillage for California Highway Patrol sober driving campaign
Real California outdoor billboard displaying "Tonight's Plan: Laugh Too Loud, Don't Drive" — CHP Plan A Sober Ride campaign illustration by Danvillage installed along a highway
CHP Plan A Sober Ride ad in a transit station: "A rough morning is also a sign you made the right decision" — Danvillage illustration for California Highway Patrol sober driving campaign
CHP Plan A Sober Ride bus shelter ad: "If you're hung over, that means you're still alive" — street-level outdoor advertising illustration by Danvillage in California
Real outdoor billboard: "Raise an avocado toast to the sober driver who got you home" — CHP Plan A Sober Ride campaign illustration by Danvillage displayed on a city building
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